The Challenge
LG Electronics is one of the world’s most innovative technology brands — and one of the most demanding. Beginning in 2023, TLC Models was selected to staff and support LG’s national trade show and event presence, including multiple consecutive CES and KBIS activations.
✓Highly trained, tech-fluent brand ambassadors
✓Guards and access control staff
✓Information desk personnel and survey specialists
✓Professional product presenters and on-mic emcees
✓A trained on-site manager fully aligned with LG procedures
✓Talent able to memorize scripts, demo products, and articulate complex technology
✓Multi-day endurance for shows lasting 7–8 consecutive days, 10 hours per day
In short, LG needed a partner with both technical expertise and luxury-grade professionalism — a rare combination in the event staffing industry.
The TLC Models Solution
1. Elite, multi-tiered staffing architecture
✓Tier 1 — On-Site Manager (1 per event): oversaw all staffing operations, verified wardrobe and presentation standards, managed breaks and rotations, and acted as LG’s direct on-site liaison for rapid problem solving.
✓Tier 2 — Brand Ambassadors (10–20 per show): hosted product demos, memorized scripts, features and use cases, and delivered polished guest engagement for 10-hour days.
✓Tier 3 — Technical and specialty roles: presenters and emcees delivering full-day scripted presentations on microphone, survey specialists gathering consumer insight, information desk personnel, and security staff managing booth entry and crowd flow.
2. Rigorous vetting and training
✓Resume screening for technical aptitude
✓Script-learning assessments
✓Video submissions demonstrating product pitch delivery
✓Roleplay-based customer engagement exercises
✓Optional interviews for on-mic and presentation roles
✓Two full 10-hour training days prior to show open
Only candidates capable of confidently presenting, articulating technical features, and maintaining a luxury-level presence were selected.
3. High-end trade show execution
LG’s booth is one of the busiest, highest-profile destinations at CES and KBIS. TLC delivered 15–35 staff per show across 7–8 consecutive days of 10-hour shifts, with daily communication with LG product teams, immediate escalation handled entirely by TLC’s on-site manager, and strict wardrobe and appearance consistency across every tier.
The Outcome
✓CES — multiple years
✓KBIS — multiple years
✓Product studio shoots
✓Brand ambassador activations
✓Live on-mic product presentations
✓Two full days of pre-event training completed for every team
✓No client escalations, with consistent rebooking based solely on performance
The Insight
The best results come from specialized recruitment, deep training, and consistent operational leadership. In the technology sector this matters even more. LG is proof that TLC can train staff to memorize scripts and present technology confidently, manage multi-day multi-role staffing under intense pressure, and deliver luxury-level professionalism inside a technical environment.