The pinnacle of multi-city, multi-year luxury event staffing.
In 2023, Formula 1 launched its inaugural Las Vegas Grand Prix — a global spectacle with unprecedented expectations for luxury hospitality, operational precision, and VIP guest management. TLC Models was contracted to staff the entire VIP Hostess Program inside the elite Formula 1 Paddock Club, servicing the world’s most influential teams, sponsors, and luxury partners.
From the very first year, TLC’s performance exceeded expectations — setting the foundation for a multi-year, multi-city expansion.
TLC built a multi-tiered command structure tailored to F1’s demands.
The success of TLC’s inaugural Las Vegas year became the catalyst for a multi-city, multi-year contract. After Las Vegas 2023, TLC was awarded Miami and Austin. By 2025, TLC has executed seven Formula 1 races with escalating responsibility — and by race three, TLC was trusted to run the entire VIP Hostess Program independently, front to back, without external oversight.
F1 requires talent to embody luxury service etiquette, brand awareness, world-class poise, emotional endurance and aesthetic consistency. TLC developed a rigorous vetting ecosystem:
A defining strength of the program is a curated group of ten elite VIP hostesses who travel with us to every Grand Prix city. TLC manages flights, ground transportation, hotels and room assignments, wardrobe distribution, multi-day appearance checks, and pre-race briefings.
TLC operated a hybrid wardrobe system with DO & CO: purchasing and supplying portions of the wardrobe, storing select uniforms at TLC headquarters between races, dry cleaning and prepping TLC-owned pieces, and running a complete daily check-in/check-out system for DO & CO–issued uniforms — blending fashion-level backstage operations with live-event speed.
The hallmark of luxury hospitality is invisibility: problems must be solved before a guest senses them. TLC supervisors resolved wardrobe malfunctions, reassigned staff seamlessly, addressed suite shortages, and rebuilt table plans in real time — producing zero guest-facing issues across seven major Grand Prix races.
Large-scale staffing success requires specialization, endurance and leadership. F1 is not just an event — it is proof of TLC’s operational intelligence, recruitment strength, luxury service mastery, and ability to command teams of 100+ talent daily in front of the world’s most high-profile guests and brands.
Tell us the show, the city, and the headcount. We will tell you exactly how we would staff it.