CASE STUDY · HIGH-VOLUME MULTI-VENUE

CONEXPO 2023

Mastering one of the largest trade shows in the world with multi-day, multi-venue staffing.

230+
MODELS BOOKED
60–70
BRAND BOOTHS
5
CONSECUTIVE DAYS
0
ESCALATIONS

The Challenge

CONEXPO, held once every three years in Las Vegas, is one of the largest and busiest trade shows in North America, drawing over 139,000 attendees and the world’s leading construction and heavy equipment brands. In 2023, TLC Models was contracted to deliver one of the biggest single-week staffing operations in our company’s history — supporting both the daytime trade show and high-profile corporate nightlife events.

5 consecutive event days
Booking and managing 230+ models
Supporting 60–70 brand booths simultaneously
Delivering staffing for exhibitors including Werk-Brau, KOBELCO, Hyundai, Pavement Recyclers, QC Testing and NPARELLEL
Running multiple large-scale corporate parties each evening with entirely different staffing needs
Maintaining luxury-level appearance, professionalism and punctuality for every brand across the show

The TLC Models Solution

1. Large-scale trade show staffing

For the daytime CONEXPO floor, TLC delivered 60–70 elite brand ambassadors daily, providing lead generation and attendee engagement, booth hosting and crowd management, hospitality greeting and product support, uniform and appearance compliance, multi-brand schedule coordination, and real-time problem solving for booth managers.

2. Multi-venue nightlife operations

CONEXPO doesn’t slow down when the trade show floor closes — and neither does TLC. Two of the busiest nightlife activations of the week were executed back to back.

OMNIA Nightclub — corporate buyout: 100+ atmosphere models, 3 on-site supervisors, engagement-driven staffing and luxury appearance oversight from check-in to shift close.
Marquee Nightclub — five-hour corporate activation: 4 professional dancers with verified dance backgrounds and custom-purchased wardrobe, 30 atmosphere models, 4 greeters for VIP escorting, and 4 bottle service models trained in nightlife hospitality.

3. Management at scale

A dedicated management team overseeing all client accounts
Multi-shift coordination for 5 consecutive days
Immediate replacement solutions
Appearance checks before every assignment
Real-time communication with each brand’s on-site point of contact
Nightly briefings to adjust staffing across venues

The Outcome

230+ models booked and managed
60–70 daily trade show brand ambassadors
100+ nightlife atmosphere models
Multiple premium nightclub events staffed flawlessly
Zero client escalations across 5 days and multiple venues
All contracts renewed for CONEXPO 2026, with TLC on track to double its staffing footprint

The Insight

Delivering excellence at scale requires rigorous management, deep training, and the ability to coordinate multiple large teams simultaneously while maintaining luxury-level standards. CONEXPO demonstrates TLC’s ability to staff hundreds of roles at once, support dozens of brands, and execute multi-venue operations daily without a drop in quality.

Staffing an event of this scale?

Tell us the show, the city, and the headcount. We will tell you exactly how we would staff it.